Peugeot: How the white lion adapted to thrive

Peugeot, a car brand, increased sales growth in Vietnam by highlighting the brand’s good deals.

Campaign details

Brand: Thaco Auto - Peugeot VietnamAgency: Novaon DigitalRegion: APAC

Strategy

Objective

1. GLOBAL INDUSTRY CHALLENGE & BRAND'S SPECIFIC CHALLENGE

COVID-19 hits car demand. Social distancing and travel limitation got car sales to decline. Peugeot, the long-standing French car, in the Vietnam market faced the problem of low sales volume for months.

In that context, the endeavor to understand the new consumer preferences in the post COVID-19 world has brought an issue for all automotive companies to be addressed. It required a lot of attempt for Peugeot to understand what our "new" online consumers...

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