PETRONAS: Land of lightbulbs

PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India.

Campaign details

Brand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: IndiaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: Up to 500k

Campaign...