PETRONAS: Land of lightbulbs

PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India.

Campaign details

Brand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: IndiaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

PETRONAS is Malaysia's best-known brand and only Fortune 500 company. Unfortunately, despite being an investment and energy development partner of India for over 20 years, its brand awareness is still very low.

According to a WARC report, branded content has proven to be an effective marketing strategy in India. But we also wanted to make sure that...

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