Petrol Advertising in the Twenties and Thirties: The Case of the British Petroleum Company

R. W. Ferrier

This paper reviews the fortunes of the British Petroleum Company (BP) on the interwar years and, in particular, its marketing/advertising in the post Great War environment.

Petrol Advertising in the Twenties and Thirties: The Case of the British Petroleum Company

R.W. FerrierBritish Petroleum Company plc

The British Petroleum Company, 1919-32

The formation of the British Petroleum Company dates from 21 November 1908, when...

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