Petits Filous - How a little rascal grew up to rule the playground

Despite an ever growing market Petits Filous, the brand owned by Yoplait Dairy Crest, was suffering in sales compared with competitors such as Munch Bunch.
Agency: McCann EricksonAuthors: Michael Chapman

Petits Filous – How a little rascal grew up to rule the playground

HOW ADVERTISING GAVE PETITS FILOUS LEADERSHIP IN A CROWDED UNDIFFERENTIATED SECTOR

This is the story of how Petits Filous, a product with functional...