Peter Mark – Karma

Peter Mark has 71 hairdressing salons across Ireland. In an industry where head-office driven promotional campaigns are a rarity, it wanted to create a central database of customers, whose details were normally held by individual stylists.

Peter Mark – Karma

Agency name: OgilvyOne Client name: Peter Mark Category: Dealer/Salesforce/Internal Motivation Country: Ireland


Peter Mark has 71 hairdressing salons around Ireland. In an industry where head-office driven promotional...

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