Petco: Holiday Tails

Petco, a pet care brand, encouraged US shoppers to shop in its stores over the holiday season by launching an emotive film that celebrates the power of giving.

Summary

Consumer insight: The love pet parents feel goes beyond their pets: they want to give back to all pets during the holidays.

Marketing challenge: Gain cultural relevance and position Petco as the place to purchase pet gifts during the 2018 holiday season despite a crowding landscape invaded by convenience retail.