Personal web spaces and social networks
Caroline VogtMicrosoft Networks, United Kingdom
Stuart KnapmanEssential Research, United Kingdom
The internet has become a powerful social medium, with individuals creating blogs, building communities, and sharing content and opinion. Personal spaces, in particular, and the way they offer an individual's 'territory', along with connectivity to a chosen network, enable users to communicate directly, either one to one, or one to many. Within social networking, it is the combination of the personal nature of the environment, coupled with the connectivity to chosen networks that creates a compelling environment for both users and...