Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what it means for business, based on a variety of data including new quantitative findings.

Personal web spaces and social networks

Caroline VogtMicrosoft Networks, United Kingdom

Stuart KnapmanEssential Research, United Kingdom


The internet has become a powerful social medium, with individuals creating blogs, building communities, and sharing content and opinion. Personal spaces, in particular, and the way they offer an individual's 'territory', along with connectivity to a chosen network, enable users to communicate directly, either one to one, or one to many. Within social networking, it is the combination of the personal nature of the environment, coupled with the connectivity to chosen networks that creates a compelling environment for both users and...

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