Persil

Campaign in 1998-1999 by J Walter Thompson for Persil Tablets, a new product launch in UK (Lever Bros.).
Agency: J Walter ThompsonAuthor: Alison Turner

Persil Tablets: How a Dose of Honesty Put Persil Back on Top

INTRODUCTION

The laundry detergent category. The product area every planner aspires to work in and every consumer loves to hate. A category in which...