Persil: Tag the game

Persil, a detergent brand, partnered with gaming influencers to encourage children in the UK to play outside by relaunching the playground game Tag as if it was an online video game.

Overview

As kids grow more interested in the video gaming industry, classic playground games are on the verge of extinction. After two decades of encouraging kids to spend more time outdoors with its "Dirt Is Good" platform, Persil discovered that the average British kid hasn't played outside for over three months, with 36% of children having never played the classic playground game tag.

We harnessed the power of the gaming world, rather than fight against it. We relaunched Tag as if it was the latest video game - reminding gamers and gaming influencers that outdoor games can be as exciting...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands