Persil: Tag the game

Persil, a detergent brand, partnered with gaming influencers to encourage children in the UK to play outside by relaunching the playground game Tag as if it was an online video game.

Overview

As kids grow more interested in the video gaming industry, classic playground games are on the verge of extinction. After two decades of encouraging kids to spend more time outdoors with its "Dirt Is Good" platform, Persil discovered that the...

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