Persil, Dixan, WiPP Express – Gold Relaunch
CAMPAIGN : GOLD RELAUNCH
Client Company Name: Henkel AG & Co. KGAA
Brand Name: Persil, Dixan, WiPP Express
CAMPAIGN BACKGROUND & SUMMARY
HENKEL'S NEED TO GET CLOSER.
Henkel's heavy duty detergent fight in Western Europe. In 2008, Henkel made solid 27 % of the Western European heavy duty detergent market though vs. 2007 they lost shares and stayed unchanged number two – while the biggest competitor Procter & Gamble could increase its shares again. (See Footnote 1) Henkel holds diverse Leading Premium Brands across Western Europe. From market...