Persil: Dirt for good

Omo, a detergent brand owned by Unilever, increased recycling as well as online impressions and reach by running a recycling campaign.

Campaign Details

Brand: OMOAgency: TitrifikirRegion: EMEA

Strategy

Objective

Omo started a new era in its category with the idea of 'It's Good to Get Dirty". By putting children at the center of communication, he motivated both children and their families to go out and not be afraid of getting dirty for a world where they will grow up healthier by having new experiences outside and getting dirty. Now it was time to carry this pioneering brand feature to the goal of a socially and environmentally beneficial brand. Because today our planet is facing a very...

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