Persan Puntomatic: Men can also do it

PERSAN wanted to promote its Puntomatic laundry detergent tablets, but chose to focus on clothing stains as well as a stain on society.

Persan Puntomatic: Men can also do it

Shackleton

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: SpainDate program started/ended: 8th-11th November 2007

Product Description: PERSAN is a 100% Spanish industrial company specializing in cleaning products. PUNTOMATIC is their brand of laundry detergent. It's just like any other soap on the market, with one difference: it has a tablet form comprised of concentrated soap.

Advertiser/Client Name: PERSAN - PuntomaticMedia Channels: DirectMailEmailPrintDRTVWeb AdvertisingOtherWebsite: www.judgingishard.com/echo/mencanalsodoit

STRATEGY

Marketplace Challenge:

PUNTOMATIC is a Spanish brand competing in...

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