Pernod Ricard: The time we have left Pernod Ricard, an alcoholic beverages company, developed an algorithm that calculated the amount of time people have left with their loved ones and launched a film to promote the liquor Ruavieja in Spain. Spirits & liquors Spain Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Campaign detailsBrand: Pernod RicardAgency: Leo BurnettCountry: Spain Campaign videoRead the full case study here...