Pernod Ricard China: Pernod Ricard Trinity Project – Empowered by Oceanengine Yuntu

Pernod Ricard, the spirits brand, identified a state-of-the-art model to drive social e-commerce in China.

Campaign details

Brand: Pernod Ricard China Brand owner: Pernod Ricard China Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels:Online video, Livestreaming, Word of mouth, Influencers, KOLs...

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