Pernod Ricard: Absolut Elyx

Absolut, a vodka brand, increased brand awareness in Vietnam by hosting glamorous virtual parties.

Campaign details

Brand: Digital / Absolut/ Pernod RicardLead Agency: DSquareRegion: APAC

Strategy

Objective

Accelerate brand awareness and engage the young party community in Vietnam for Absolut Elyx

Background: ABSOLUT is an iconic brand of Vodka and is a well-known brand in Vietnam. However, it is mainly used behind the bar by bartenders. Meanwhile, the high energy bar and the club is one of the outlets with a high contribution on consumption and margin. ABSOLUT ELYX is hence born with the mission to tap into luxurious party occasions and conquer the drinkers as a more premium...

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