Pernod Ricard: Absolut Elyx

Absolut, a vodka brand, increased brand awareness in Vietnam by hosting glamorous virtual parties.

Campaign details

Brand: Digital / Absolut/ Pernod RicardLead Agency: DSquareRegion: APAC

Strategy

Objective

Accelerate brand awareness and engage the young party community in Vietnam for Absolut Elyx

Background: ABSOLUT is an iconic brand of Vodka and is a...