Permian Strategic Partnership: Vaccines for Anti-Vax Land

Evan Benedetto, Vidya Ranganathan, Jeremy Busch

Permian Strategic Partnership (PSP), a coalition of energy companies, encouraged people in the Permian Basin in New Mexico and Texas, USA, to receive the COVID-19 vaccine by calling on the public to attack the virus rather than the vaccinated.

Campaign details

Brand: Permian Strategic Partnership Brand owner: Permian Strategic Partnership Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Charities & voluntary organisations Media channels: Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Print - general, Programmatic display, Public relations, Radio & audio, Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

More than a year after the public release of COVID-19 vaccines, mortality rates among unvaccinated rural Americans, like those in the Permian Basin of western Texas and New Mexico,...

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