Campaign details
Brand: Permian Strategic Partnership Brand owner: Permian Strategic Partnership Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Charities & voluntary organisations Media channels: Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Print - general, Programmatic display, Public relations, Radio & audio, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
More than a year after the public release of COVID-19 vaccines, mortality rates among unvaccinated rural Americans, like those in the Permian Basin of western Texas and New Mexico,...