Permata Bank: Yokberangkat (Let’s Get Going)

Kunal Sinha, Elki Hendria

Permata Bank, a consumer services brand, launched a campaign in Asia to raise awareness, and generate leads to drive acquisition and transaction volume.

Campaign details

Brand: Permata Bank Brand owner: Permata Bank Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Banks Media channels: Email marketing, Word of mouth, Influencers, KOLs, Websites & microsites, Social media, Online display, Online video, Television & Connected TV, Radio & audio, Public relations Budget: 1 - 3 million

Executive summary

As travellers across Indonesia returned to travel after the pandemic, Permata Bank sought to drive customer acquisition, build loyalty and stimulate spending through their co-branded AirAsia Cards.

We harnessed...

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