Performance marketing in 2022: How Intelligent Creative lights the way forward as third-party audience signals dim

Looks at how combining creative data from ad units with media performance data can help marketers optimize design and content, improving business results.

Definitions

Creative data:This is data drawn from the DNA of ad creative by transcoding the visual, written or audio elements of static or video ads into a data point expressed in tags. These elements fall into a wide range of categories such as sentiment,...