Perfect10 from Nice n' Easy – The Colour that Changes Everything
CAMPAIGN : THE COLOUR THAT CHANGES EVERYTHING
Client Company Name: Procter&Gamble
Brand Name: Perfect10 from Nice n' Easy
CAMPAIGN BACKGROUND & SUMMARY
This is the story that demonstrates how being first to market is not necessarily the path to category leadership and how with the right communications, the first mover's advantage can be quickly eroded by the brand playing catch up.
Clairol Nice n' Easy (hereafter referred to as NNE) was a much loved and trusted brand; it was doing well as the largest...