Perceptions of survey participation

Leonardo Athias, Fabian Echegaray and Francisco Abundis

As market research achieves maturity in Brazil and Mexico, some of the very same problems crippling practitioners in North America and Europe show up in survey cooperation trends and the issue of the vanishing respondent.

Perceptions of survey participation

Leonardo Athias and Fabián EchegarayMarket Analysis, Brazil

Francisco AbundisParametria, Mexico

INTRODUCTION

In many aspects, market research in LA/C is close to the point of industry maturity. As it does so, some of the very same problems crippling old-timer practitioners in North America and Europe show up such as oscillations in cooperation trends and the issue of the vanishing respondent.

As a rule, practice disturbances in market research in Latin America have usually been reduced to sampling errors and – less frequently – a few non-sampling errors. Among the later, references have basically...

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