Perceptions of survey participation
Leonardo Athias and Fabián EchegarayMarket Analysis, Brazil
Francisco AbundisParametria, Mexico
In many aspects, market research in LA/C is close to the point of industry maturity. As it does so, some of the very same problems crippling old-timer practitioners in North America and Europe show up such as oscillations in cooperation trends and the issue of the vanishing respondent.
As a rule, practice disturbances in market research in Latin America have usually been reduced to sampling errors and – less frequently – a few non-sampling errors. Among the later, references have basically...