Perceptions of Handbills as a Promotional Medium: An Exploratory Study

A handbill (i.e., a leaflet distributed by hand) is a form of advertising especially common in high-traffic pedestrian districts.

Perceptions of Handbills as a Promotional Medium: An Exploratory Study

Gerard Prendergast School of Business, Hong Kong Baptist University

Yuen Sze Man School of Business, Hong Kong Baptist University

INTRODUCTION

The first problem that arises in doing research...