Perceptions of Handbills as a Promotional Medium: An Exploratory Study

Yuen Sze Man and Gerard Prendergast

A handbill (i.e., a leaflet distributed by hand) is a form of advertising especially common in high-traffic pedestrian districts.

Gerard Prendergast School of Business, Hong Kong Baptist University

Yuen Sze Man School of Business, Hong Kong Baptist University

INTRODUCTION

The first problem that arises in doing research...

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