Perceptions of Advertising in the Market for Used Vehicles

The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers.

Perceptions of Advertising in the Market for Used Vehicles

David J. UrbanGeorge E. Hoffer andMichael D. Pratt

During the last 10 years, the pace of change in automotive marketing and distribution has been unparalleled. Most of these changes were pioneered...