Pepsodent: Maintaining oral health during a pandemic

Pepsodent, the toothpaste brand, changed ingrained dental hygiene behaviour with an online campaign to reach Indonesians at home during COVID-19.

Campaign details

Brand: PepsodentBrand owner: UnileverEntrant company: Mindshare, JakartaMarket: IndonesiaSector: Oral healthMedia channels: Public relations, Social media, Television, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget:...