Pepsodent: #BackToSchool

Toothpaste brand, Pepsodent, helped children build a nightly toothbrushing habit with its Smile for School campaign across France, Vietnam and Indonesia.

Campaign details

Brand: PepsodentBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeIdea creation: Mindshare SingaporeMedia: Mindshare SingaporeMarket: France, Indonesia, VietnamSector: Oral healthMedia channels:Content marketing, Online video,...