This article discusses the success of a viral video produced for PepsiCo's Gatorade brand by the agency Element 79, which achieved some six million views in the three months following its release, as well as attracting a significant amount of mainstream media attention.
PepsiCo’s Gatorade viral video: an unintentional digital home run
Thom Forbes
A viral video produced for PepsiCo’s Gatorade brand that made a splash on the internet - there were nearly six million views from mid-June to early September 2008 and widespread...
