Objectives & Challenges
To celebrate the finale of the globally loved series Money Heist in India, Pepsi and Netflix came together to build a first-of-its-kind, co-branded collaboration in the country. Pepsi's is known to be an unparalleled culture curator and the choice of the SWAG generation. Money Heist's popularity has now reached cult-status with the rise and acclaim for crime dramas increased. The coming together of these two powerhouses led to the exciting launch of the limited-edition golden cans with a high-octane digital film and special golden tickets to the record-breaking virtual fan party.
For this campaign, we focused not...