PepsiCo: Pepsi Says, ‘Bella Ciao’ to money heist

Pepsi, a soft drinks brand, and Netflix, a streaming service, joined forces to celebrate the release of Money Heist’s finale in India by generating media hype through limited edition golden Pepsi cans and tickets to a virtual fan party.

Carbonated soft drinks
India
Strategy

Objectives & Challenges

To celebrate the finale of the globally loved series Money Heist in India, Pepsi and Netflix came together to build a first-of-its-kind, co-branded collaboration in the country. Pepsi's is known to be an unparalleled culture...

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