PepsiCo: KazandıRio Application

PepsiCo, the soft drink brand, transformed the promotion process by launching the Kazandirio mobile app in Turkey.

Campaign details

Brand: PepsiCoLead Agency: OMDRegion: EMEA

Strategy

Objective

Transformation of the promotion process was kicked off by the KazandıRio mobile app, just like a startup, challenging the rigid structure, procedures and ways of working. That...