PepsiCo, Inc.: This Is Diet? campaign

Robert Schnakenberg

Since the first diet soft drink was introduced in the 1960s, the diet category has been a vital part of the beverage industry worldwide.

PepsiCo, Inc.: This Is Diet? campaign

Robert Schnakenberg

OVERVIEW

Since the first diet soft drink was introduced in the 1960s, the diet category has been a vital part of the beverage industry worldwide. Diet Pepsi is PepsiCo's second-biggest trademark,...

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