PepsiCo, Inc.: The Joy Of Pepsi campaign

By 2001 PepsiCo, Inc., had long been suffering the effects of consumers' quest for healthier beverages.

PepsiCo, Inc.: The Joy Of Pepsi campaign

Candice Mancini

OVERVIEW

By 2001 PepsiCo, Inc., had long been suffering the effects of consumers' quest for healthier beverages. Though the company's offerings of Gatorade, Aquafina, Propel, and Tropicana...

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