PepsiCo, Inc.: That's Brisk, Baby! campaign

Mark Lane

In 1996 Pepsi owned product Lipton Brisk, sought to increase their share in the ready-to-drink market whilst facing competition from products such as Coca-Cola’s Nestea Cool.

PepsiCo, Inc.: That's Brisk, Baby! campaign

Mark Lane

OVERVIEW

PepsiCo, Inc., entered the ready-to-drink tea market in 1991 when it joined with the Thomas J. Lipton Company (which later became part of Unilever) to form the Pepsi-Lipton Tea Partnership...

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