PepsiCo, Inc.: Security Camera campaign

Robert Schnakenberg

From humble beginnings in a North Carolina pharmacy a century ago, Pepsi-Cola grew to become one of the best-known products throughout the world.

Carbonated soft drinks
United States
Strategy

PepsiCo, Inc.: Security Camera campaign

Robert Schnakenberg

OVERVIEW

From humble beginnings in a North Carolina pharmacy a century ago, Pepsi-Cola grew to become one of the best-known products throughout the world. The company behind it grew as well, to...

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