PepsiCo, Inc.: Quaker-Warms You, Heart And Soul campaign
Judson KnightOVERVIEW
NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Quaker Oats Company was acquired by PepsiCo and functions as a unit of its parent company. The essay continues to refer to the company's former name, as that was the official name of the organization when the campaign was launched.
For years the Quaker Oats Company had promoted the health-related benefits of its oatmeal products, and so its 1998 "Warms You, Heart and Soul" campaign was not a...