PepsiCo, Inc.: Quaker-Warms You, Heart And Soul campaign

Judson Knight

Despite increasing consumer skepticism, Quaker Oats, prior to its takeover by Pepsi-Co, ran the advertisement campaign ‘Warms you, Heart and Soul’.

PepsiCo, Inc.: Quaker-Warms You, Heart And Soul campaign

Judson Knight

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Quaker Oats Company was acquired by PepsiCo and functions as a unit of...

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