PepsiCo, Inc.: Pepsi. It's The Cola campaign

In the early 2000s the cola wars were as hot as ever with number two brand Pepsi-Cola battling to catch up with the top brand, Coca-Cola.

PepsiCo, Inc.: Pepsi. It's The Cola campaign

Rayna Bailey

OVERVIEW

In the early 2000s the cola wars were as hot as ever with number two brand Pepsi-Cola battling to catch up with the top brand, Coca-Cola. But things were not going well for any of...

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