PepsiCo, Inc.: Do The Dew campaign

Robert Schnakenberg

Mountain Dew, a lemon-lime flavored, highly caffeinated soft drink, became a prominent national brand for PepsiCo, Inc., in the 1980s, posting double-digit annual sales increases.

PepsiCo, Inc.: Do The Dew campaign

Robert Schnakenberg

OVERVIEW

Mountain Dew, a lemon-lime flavored, highly caffeinated soft drink, became a prominent national brand for PepsiCo, Inc., in the 1980s, posting double-digit annual sales increases. Many observers...

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