PepsiCo: Fundamentally transforming PepsiCo’s business through pep+

PepsiCo, a snack and drink brand, launched a global campaign to build its reputation as a global leader, bring its associates on board and create awareness and credibility around the company's transformation plan and actions.

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Summary

With climate change and inequality escalating, PepsiCo knew it had a responsibility to accelerate its mission to help build a more regenerative and inclusive food system. But how would a global leader of its scale, best known for beloved snacks and drinks, communicate the scope of its fundamental and authentic transformation? pep+ (PepsiCo Positive) was the culmination of years of planning, design and development. With its launch, the communications team achieved billions of global earned and social media impressionsand helped PepsiCo enhance its reputation, as reflected in an improved rank on the...

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