PepsiCo: Cheetos Monster Mobile Video Execution with AdColony

Pepsico, the soft drink brand, used the personalised targeting options of the mobile gaming world to promote the Cheetos Monster in Turkey.

Campaign details

Brand: PepsiCoLead Agency: AdColonyRegion: EMEA

Strategy

Objective

To promote the Cheetos Monster, Pepsico wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent years. Pepsico was launching...