PepsiCo: Cheetos Monster Mobile Video Execution with AdColony

Pepsico, the soft drink brand, used the personalised targeting options of the mobile gaming world to promote the Cheetos Monster in Turkey.

Campaign details

Brand: PepsiCoLead Agency: AdColonyRegion: EMEA

Strategy

Objective

To promote the Cheetos Monster, Pepsico wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent years. Pepsico was launching a new chips concept with halloween, skul, monster called Cheetos Monster therefore Pepsico launched a memorable campaign by introducing Cheetos Monsters' impressive and tasty concept chips through a high-quality of AdColony's video technology. The objectives included delivery and views of the pre-roll as well as to amplify the video execution, using the technology available on mobile, to extend the...

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