Campaign details
Brand: PepsiCoLead Agency: AdColonyRegion: EMEA
Strategy
Objective
To promote the Cheetos Monster, Pepsico wanted to use the personalized targeting options of the mobile gaming world, which has skyrocketed in recent years. Pepsico was launching a new chips concept with halloween, skul, monster called Cheetos Monster therefore Pepsico launched a memorable campaign by introducing Cheetos Monsters' impressive and tasty concept chips through a high-quality of AdColony's video technology. The objectives included delivery and views of the pre-roll as well as to amplify the video execution, using the technology available on mobile, to extend the...