PepsiCo: Champions for transgender inclusion

Baker McKenzie, a law firm, teamed up with PepsiCo to create a trans inclusion manual to bring attention to and prevent discrimination of transgender people in Mexico.


More than 70% of transgender people report facing discrimination in Mexico. Outside of the home, work is the leading place for this discrimination. In 2021, PepsiCo, Human Rights Campaign (HRC) and multinational law firm Baker McKenzie set out to change the narrative. They joined forces to present the first Trans Workplace Inclusion Manual, a guide for companies in Mexico to provide equal access in the workplace. JeffreyGroup and PepsiCo developed a comprehensive communications strategy to present the manual to key stakeholders that helped gain the endorsement strategic allies and expand their partner network.

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