Campaign details
Brand: Pepsi Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: King Tut's Playground Cairo Market: Egypt Sector: Carbonated soft drinks Media channels: Packaging & design, Events & experiential, Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-home Budget: 1 - 3 million
Executive summary
As a mass brand, Pepsi must dominate the football platform, specifically with competitors vying for the football platform, looking to align with the most popular sport in Egypt. Since the start of Mo Salah’s career, Pepsi has been...