Pepsi X Mo Salah: Stay Thirsty

Pepsi, a food and drink brand, launched a campaign in Egypt to raise awareness about its direct and constant association with football, increase brand loyalty, convert consumers to advocates, and increase sales.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: King Tut's Playground Cairo Market: Egypt Sector: Carbonated soft drinks Media channels:Packaging & design, Events & experiential, Word of mouth, Influencers,...

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