Pepsi x Lay's: Playing soccer in supermarkets

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Campaign details

Brand: Pepsi x Lay'sBrand owner: PepsiCoAgency: MindspaceMarket: Saudi ArabiaIndustries: Carbonated soft drinks, Savoury snack, potato crispsMedia channels:Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social...