Pepsi: Why India celebrated singles on Valentine’s Day

Soft drink, Pepsi, challenged Valentine's Day norms to spark a movement celebrating singlehood in India.

Campaign details

Brand: PepsiBrand owner: PepsicoEntrant company: Wunderman Thompson GurgaonIdea creation: Wunderman Thompson, GurgaonMedia: Mindshare GurgaonPR: Edelman GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Online...