Pepsi: UCL

Pepsi, the soft drink brand, wanted to increase brand awareness and engagement by unifying the power of music and football in Turkey.

Campaign details

Brand: PepsiLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

This year, Pepsi continued to build on its vision of being the Turkey's most loved football entertainment brand by evolving from football to music and football by harnessing the rich cultural crossover between football and music. Our core target audience, Generation Z, knew about Pepsi brand but did not have a bond with Pepsi. In this campaign, we wanted to increase our brand awareness and create engagement by using the unifying power of music and football among Gen Z as well as all football lovers....

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