Pepsi: UCL

Pepsi, the soft drink brand, wanted to increase brand awareness and engagement by unifying the power of music and football in Turkey.

Campaign details

Brand: PepsiLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

This year, Pepsi continued to build on its vision of being the Turkey's most loved football entertainment brand by evolving from football to music and football by harnessing...