Pepsi: Reviving the world's oldest greeting for one of the youngest nations Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing. 1 - Influential Idea 2 - Behaviour Breakthrough 4 - Brand Builder Carbonated soft drinks India Campaign detailsBrand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Social media, Word of mouth, influencers...
