Pepsi: Reviving the world's oldest greeting for one of the youngest nations

Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Social media, Word of mouth, influencers...