Pepsi: Reviving the world's oldest greeting for one of the youngest nations

Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing.

Carbonated soft drinks
India
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Social media, Word of mouth, influencers...

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