Pepsi: Pepsi Grilled Barcodes

Soft drinks brand Pepsi grew sales at Burger King branches in Colombia, through an augmented reality promotion that turned the barcode on its bottles into a virtual interactive 'grill'.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: Sancho BBDO Bogotá Market: Colombia Sector: Carbonated soft drinks Media channels: Virtual & augmented reality, Packaging & design, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

In Colombia, declining traffic to Burger King was negatively impacting Pepsi’s sales. What can a soft drink do about this problem, when it is the last product people choose in fast food?

Instead of waiting for people to go to Burger King, we wanted people...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands