Pepsi: Pepsi Grilled Barcodes

Soft drinks brand Pepsi grew sales at Burger King branches in Colombia, through an augmented reality promotion that turned the barcode on its bottles into a virtual interactive 'grill'.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: Sancho BBDO Bogotá Market: Colombia Sector: Carbonated soft drinks Media channels: Virtual & augmented reality, Packaging & design, Word of mouth, Influencers, KOLsBudget:...

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