Pepsi: My music my way

Soft drink brand Pepsi ran the My Music My Way campaign in Vietnam to strengthen its brand association with music and grow sales and share among Gen Z consumers through an AI-powered platform.

Campaign details

Brand: PepsiAgency: MindshareWorldRegion: APAC



In 2020, Pepsi & Coke Were Tied In The Same Place 'Associated With Music'.

  • Pepsi With A Strategic Focus On Music With VPOP Stars, RAP VIET Show And Black Pink, Has Contributed To Make Pepsi Surpass Coke In Distinction in 2021.
  • Then Coke Started to Step Into GenZ Music With Aggressive Investment In Coms But 'Tactical' - Music Theme Promo And Clutter MV, Social Talk Show.

We need to sustain Our Leadership in "Association with Music" Strengthen Distinction By Our Fizzy Way With Music As A Connection,...

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