Brand: PepsiAgency: MindshareWorldRegion: APAC
In 2020, Pepsi & Coke Were Tied In The Same Place 'Associated With Music'.
- Pepsi With A Strategic Focus On Music With VPOP Stars, RAP VIET Show And Black Pink, Has Contributed To Make Pepsi Surpass Coke In Distinction in 2021.
- Then Coke Started to Step Into GenZ Music With Aggressive Investment In Coms But 'Tactical' - Music Theme Promo And Clutter MV, Social Talk Show.
We need to sustain Our Leadership in "Association with Music" Strengthen Distinction By Our Fizzy Way With Music As A Connection,...