Pepsi Music: We Are the Anthem

Pepsi, a soft drink brand, launched a campaign in Saudi Arabia to grow volume shares, increase brand music and self-expression association, and increase market penetration and positive sentiment.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Impact BBDOIdea creation: Impact BBDO Dubai Market: Saudi Arabia Sector: Carbonated soft drinks Media channels:Mobile & apps, Packaging & design, Social media, Online video, Word of mouth,...

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