Pepsi Music: We Are the Anthem
Frances McCabe, Lina Ibrahim, Johannes De Beer
Pepsi, a soft drink brand, launched a campaign in Saudi Arabia to grow volume shares, increase brand music and self-expression association, and increase market penetration and positive sentiment.
Campaign details
Brand: Pepsi Brand owner: PepsiCo Entrant company: Impact BBDOIdea creation: Impact BBDO Dubai Market: Saudi Arabia Sector: Carbonated soft drinks Media channels:Mobile & apps, Packaging & design, Social media, Online video, Word of mouth,...
