Pepsi: LoL Foods – Pepsi+League of Legends

Soft drink brand Pepsi collaborated with the League of Legends (LOL) game to launch real-world restaurants Pizzivir and Kikiri Galio to grow Pepsi consumption on digital channels by 25% in Latin America.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: Sancho BBDO Bogotá Market: Latin America (general region) Sector: Carbonated soft drinks Media channels: Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Public relations, Packaging & design, Gaming & in-game advertising, Point-of-purchase, In-store, Online video, Social media, Mobile & appsBudget: Up to 500k

Executive summary

Pepsi, the global soft drink, partnered with League of Legends (LoL) to create two immersive, game-inspired restaurants, Pizzivir and Kikiri Galio, to connect with a generation that had lost...

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