Pepsi: Double Salman

Soft drink brand Pepsi changed its formulation for the first time in its 130-year history to appeal to the Indian market and boost its sales.

Campaign details

Entrant company: PEPSICO INDIA HOLDINGS PVT LTD, India

Why is this work relevant for Strategy & Effectiveness?

Pepsi, a 130-year-old legacy brand, changed its formulation for the first time in 2021 for the Indian market by dialing-up...

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