Pepsi-Cola Sugar-Free: K/DA Cross-Border Collision Two Major Events

In the post-2020 epidemic period, Pepsi, which relies heavily on offline scenes and traditional entertainment stars to stimulate purchases, urgently needs to establish a connection with consumers through new "content & scenes", awaken consumers' drinking needs, and seize the double 11 period. The overall traffic bonus is activated from offline to online.

Case details

Brand: Pepsi Black Can

Brand owner: PepsiCo

Main agency: Mindshare China

Main agency holding group: WPP

Market launch: Mainland China

Industry: Beverages

Media Channels:Outdoor (Outdoor Billboard), TV (OTT Smart TV), Sponsorship (Other - Game IP), Influencer...