Pepsi-Cola Sugar-Free: K/DA Cross-Border Collision Two Major Events
Yi Liu, Stanley Tao, Collin Du
In the post-2020 epidemic period, Pepsi, which relies heavily on offline scenes and traditional entertainment stars to stimulate purchases, urgently needs to establish a connection with consumers through new "content & scenes", awaken consumers' drinking needs, and seize the double 11 period. The overall traffic bonus is activated from offline to online.
Case details
Brand: Pepsi Black Can
Brand owner: PepsiCo
Main agency: Mindshare China
Main agency holding group: WPP
Market launch: Mainland China
Industry: Beverages
Media Channels:Outdoor (Outdoor Billboard), TV (OTT Smart TV), Sponsorship (Other - Game IP), Influencer...
