Pepsi-Cola Company: Pepsi Stuff campaign

In March 1996 the Pepsi-Cola Company unveiled nationally the largest consumer promotion in its history.

Pepsi-Cola Company: Pepsi Stuff campaign

Rebecca Stanfel

Overview

In March 1996 the Pepsi-Cola Company unveiled nationally the largest consumer promotion in its history. Created with ad agency BBDO, this "Pepsi Stuff" campaign—the company's...